A powerful Speedlight flash with a unique motorised bounce and swivel head to enable pro quality lighting quickly and easily ake the fuss out of flash with a Speedlite that helps you light like a pro This powerful mid-range Speedlite offers an exciting way to take professionally-lit images quickly. Thanks to a motorised bounce and swivel head that automatically adjusts itself to ensure the correct angle, natural flattering, lighting is assured. Professional lighting made easy See how the Speedlite 470EX-AI anticipates every lighting situation A flash that reacts The motorised flash head automatically adjusts itself, ensuring the bounce angle is always correct for improved lighting where natural and professional looking flash images are required. Powerful, flexible and quick to adjust With a Guide Number of 47m the Speedlite 470EX-AI is ideal for lighting large groups and bouncing light from walls and ceilings for softer, more natural results. Light further and wider A built-in zoom head aims to match the angle of the flash''s output to the viewing angle of the lens being used, and operates across a 24-105mm zoom range (full frame equivalent). Clear, detailed display The dot-matrix display enables a display of characters for more detailed information while the LCD panel displays all the flash settings and is very easy to read. Creative lighting possibilities The Speedlite 470EX-AI can be fired off-camera using optical triggering. This allows EOS cameras featuring a built-in Integrated Speedlite Transmitter to fire the flash from up to 10m away, without the need for extra equipment.